How To Use MailerLite To Grow Your Email List
What is MailerLite?
MailerLite is of the best email marketing tool for beginners and advance users. You can create some good looking email templates using MailerLite for free.
Why we love it?
- Send unlimited emails
- Free up to 1000 subscribers
- All features are included in their free plan
- You can automate emails, send customized newsletters
- Mobile friendly
- Drag and drop interface
- Easy to use image editor
- 24/7 support
- Filter your subscribers as you want
- RSS campaign
- Auto resend emails
- Affordable plans
- Easy to understand campaign reports
Forever Free Plan
Their forever free plan includes,
- Full access to all features (including automation and landing pages)
- Up to 1,000 subscribers
- Unlimited emails
- 24/7 customer support via live chat and email
- Upgrade anytime
How to Get Started With MailerLite
Getting started with MailerLite is easy, in fact all the steps that you need to take to complete registration are quite easy.
You can send unlimited emails to 1,000 subscribers without even adding your credit card.
Note: This post may contain affiliate links, which means if you decide to purchase through my links I may earn little commisson at no extra cost to you. Thank you for your support.
What You Need to Setup MailerLite Account?
- 10 minutes of concentration
- Your personal email / blog address email (eg: firstname.lastname@example.org)
Step 1: Visit MailerLite
Go to MailerLite Website.
Click on Sign Up button on MailerLite home screen.
After clicking on sign up, you will get the following screen to fill your signup details
Fill the form with the required information. Now MailerLite will ask you for the following things,
- Complete your profile
- Verify your website domain
Click on complete your profile
Step 2: Complete your profile information
After clicking on Complete your profile, you will have the following screen to fill out all your details.
Fill the form with the required information. Select “I have read MailerLite’s anti-spam policy and I agree” and then click on Save.
After that you will have the following screen indicating you have successfully completed your details.
Step 3: Verify your website domain
Now click on Verify your website domain, you will have the following screen
In here, enter your website address, when you want to place a subscriber form and want to get subscribers for that website. Click on Next.
You will have the following screen;
Enter your website email address, from which you want to sent emails to your subscribers. You need to enter valid custom email address like email@example.com
MailerLite only allows you to send emails from custom email address instead of gmail or yahoo email. As emails from gmail or yahoo email address can go in spam folder of your users inbox.
After entering email address, click on Next. Now you will have the following screen.
After completing the steps you need to wait for a while, as MailerLite team will have a look at your blog/website and will approve your request to join this great email marketing tool.
Feel free to ask any questions you have!
After your account is approved, you can send email to your users, collect email, create campaigns etc. Let’s have a look on MailerLite dashboard
Here how it looks like!
There are five tabs on home screen,
Let’s discuss things on Dashboard, there are several things on dashboard, some of them are,
- Last sent campaign
- Your plan
- Subscribers Growth
- Monthly Campaign Stats
Let’s look at some of these things from dashboard.
Last sent campaign
That contains the information of last campaign you have sent with the following information,
You can copy that campaign to create another or you can also delete that campaign with a simple click.
Subscribers block show history of subscribers that are new this month, new last month and total number of active subscribers.
This block contains the information about your plan currently activated on MailerLite,
- How many emails you have sent this month
- How many unique subscribers you have used this month
- What is your account approval level for number of subscribers
Create your first campaign using MailerLite
Click on create a campaign button at top right on dashboard, now you will have this screen;
There are four options on this,
- Regular Campaign
- A/B Split Campaign
- Auto Resend
- RSS Campaign
Fill the required fields like subject, Who is it from, sender email etc. then click on Next: Content.
Select a Template
Now you need to select template for your email
You can select any previously created template from your last emails or you can select from template gallery.
From the basic tab, you have three options for this too,
- Drag and drop editor
- Rich text editor
- Your own HTML
Select Drag & drop Editor.
When you click on done editing, it will ask to select recipients. Follow the image below;
Scroll down to bottom of page and click on Next : Review and confirm.
After clicking on review and confirm, you will have the following screen where you can review the information you have entered before.
Review the information if you want to change anything.
You can also send a test email to yourself to check if the layout and other things are working fine!
After having a review, now click on schedule or send now.
That’s the last step in creating a campaign, have a look at the final screen.
As you can see three options in the above image,
- Send now
- Send later
- Deliver based on timezone
You can also setup google analytics for on send!
For this tutorial, I have selected send later option.
Once you have clicked on Send button, it will redirect you to campaign outbox where you can see your campaign that you have created.
As i have selected send later option from last screen so i can see my campaign in outbox.
Now you are done with creating your first campaign with MailerLite. If you want to send automated email to your users when they join your list.
Frequently Asked Questions (FAQ)
What is MailerLite?
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes. The key idea behind MailerLite is simplicity. They provide customers with straightforward and user-friendly tools such as a Drag and Drop email editor, website builder and an intuitive subscriber management interface.
How long does MailerLite take to approve?
Your account will immediately be submitted to be reviewed by a MailerLite account manager. You will be notified of the result of your approval request via email within 24 hours.
How good is MailerLite?
MailerLite is a simple, effective, free email newsletter software that does the job. They have an excellent free plan and even on paid plans, it is cheaper than other competitors like Mailchimp. Combined with features you expect, MailerLite is certainly worth the time.
Can I use MailerLite as a CRM?
MailerLite technically can be used as a CRM system. If you only need simple CRM features, MailerLite works fine. However, if you are interested in more CRM capabilities and flexibility, you probably would be better off integrating MailerLite with a more powerful CRM system. If you seriously in need of a CRM system, give it a try with Hubspot.
Is MailerLite secure?
The data storage centers of MailerLite are located in the European Union and have an information storage security certificate (ISO 27001), as well as the certificate of IT service management (ISO 20000). Rest assured your subscriber’s data is safe with MailerLite.